Coors Light Localization

Logo design, On- and Off-Premise POS, Social, OOH, Merch

In late 2023, Coors Light decided that it was due for a brand refresh, especially in the ultra-popular localization programs that we created in 2020. While the brand took a slightly more standard approach to these programs than it did in the past, we were asked to create tailor-made icons for territories all across the US. Through research and strategic insights, we concepted what would resonate with drinkers in these states, then sketched how these could come to life and finally worked hand-in-hand with the brand illustrators to bring these icons to life.

Work completed at Arc Worldwide
Creative Director: Bianca Bertolini
Illustrators: Various