Jameson Love Thy Neighborhood Brewery Fest
Logo Design / Experiential / Event Design / Digital / Print Collateral
Our team concepted, designed and executed a new kind of festival—one that paired whiskey and craft beer with all the things that people love about their neighborhoods across the U.S.
Jameson collaborated with 16 craft breweries and brought 5 up-and-coming musical acts to New York’s legendary navy yards for an unforgettable event.
Work completed at Legacy Marketing
Associate Creative Director: Jason Thompson
RFID wristbands were given to each attendee at the door, pre-loaded with their information to create a customized festival experience for every single guest. By tapping their wristband at stations they visited during the fest, they were able to visit their personalized portal after the event to get brewery information, curated Spotify playlists, event photos and to relive their festival experience.
