LifeProof Events Series
Event Design / Experiential / Event Collateral
LifeProof went on the road to show they are the leader in protection from the four proofs: snow, water, dirt and shock. From the CrossFit Games to IronMan Championships to X Games to the World Open of Surfing, LifeProof's event activation sparked interest and conversation about the brand with increased awareness and consumer opinion.
Work completed at Jacobson/Rost
Creative Director: Janson Straub
Art Directors: Bob Healy & Natalie Seyfarth
Copywriter: Christina Honan
Pop Up Banners, X Games
Discount Cards, X Games
Pop Up Banners, CrossFit
Poster, CrossFit
300x600 Digital Banner Ad, US Open of Surfing
640x100 Digital Banner Ad, US Open of Surfing
980x60 Digital Banner Ad, US Open of Surfing