Radiant Beast

Branding / Logo Design / Brand Book / Collateral / Copywriting

Radiant Beast, a new start-up athletic wear company, tasked me to create an exciting, fantastical identity for their yoga leggings brand. The brand looks to provide imaginative, eco-friendly, fair trade activewear and I aimed to match that spirit in its branding. As just the beginning of this incredible brand's journey, I created a look that balanced the energy and heart found in the brand's purpose.