I’m a design leader focused on building brand systems that live on shelf, in space, and in the real world.

With a background in architecture and over a decade in CPG brand design, retail, and experiential work, I’m drawn to the intersection of strategy, craft, and storytelling. I love digging into a brand, understanding what makes it tick and translating that into clear, iconic design across packaging, environments and physical-digital touchpoints.

After 10+ years in the industry, I’m still energized by the process: shaping systems, refining details, and collaborating with smart people to make work that feels both intentional and human. The goal is always the same: design that’s beautiful, functional and built to scale.

Want to talk branding, packaging or nerd out over design details? Or just see truly adorable pics of my miniature goldendoodle, Staley? I’m here for it and would love to connect!

Click here to check out my resume

Some selected clients that I've been lucky enough to work with: