Miller Lite x Luke Combs Wedding Bottles

Illustration / Packaging 

If you’ve ever heard a Luke Comb’s song, it’s no secret that his go-to drink is a Miller Lite. Even before the official partnership was inked, Miller Lite wanted to give him the gift of the best beer around for his wedding reception. The brand decided to surprise Luke and fiancée Nicole with custom-designed bottles and as our in-house packaging guru, I had the opportunity to craft their union and story into our iconic label.

For those who knew the couple best and were throwing back a few Miller Lites at the wedding, the labels were chock full of easter eggs to make this gift even more special.

Work Completed at Arc Worldwide